![]() ![]() The demographics of Facebook range from young teenager to senior citizens and everyone in between.Ī group of people from any walk of life – from interests to financial status to career choice – can be found on Facebook, making it a great platform for any company, right? Sort of. ![]() As of March 2017, the network sees 1.28 billion daily active users per month. The beauty of Facebook is that it’s been around the longest and has the largest user base. ![]() How do you decide which network to focus on? Today’s post is going to be your go-to guide for picking the right social media site for you. ![]() Instead of spreading mediocre content around to multiple platforms and not being able to truly engage the community there, just pick one network to spend all of your available energy on. So, how do you take advantage of social media if you’re strapped for time? Focus on using just one platform to the best of your ability. In fact, sometimes it’s a struggle to find the budget to hire even one marketer or one agency. However, small to mid-sized businesses don’t always have the luxury of hiring multiple social media managers. After all, there are different sizing options that work better for different social networks, and there are even different timing options that work for different platforms. Big enterprises have the advantage of large marketing teams, which means they can be on as many platforms as makes sense.Ī different team member (or even team) can focus on creating content for each specific platform, ensuring it’s unique, engaging and optimized for the social network it’s being posted on. There are many social networks available today that provide a platform for connecting with your customer base and target audience. ![]()
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